Effective Date: 06/25/2024

1. Introduction

This Cookie Policy (‘Policy’) describes the types of cookies that Inferno Perfumes EOOD (‘Company’, ‘We’, ‘Nas’), with EIK 208160838 and headquarters and address of management 12 Yantra Street, Ruse uses on its website www.inferno.bg and www. infernoperfumes.com/ (‘Website’), as well as the purposes for which we use them.

This policy is an integral part of our privacy policy and aims to inform you in accordance with the requirements of Regulation (EU) 2016/679 (General Data Protection Regulation or GDPR), the Personal Data Protection Act and related European and national legislation.

2. Cookie definition

Cookies are small text files that are stored on your end device (computer, tablet, mobile phone) when you visit the website. They allow the website to recognize your device and store information about your preferences or past actions, which contributes to optimizing your user experience.

Cookies are divided into ‘session’ (deleted when the browser is closed) and ‘persistent’ (remain on your device for a certain period). They can be ‘own’ (first-party cookies) placed by our website, or ‘third-party cookies’ placed by external domains.

3. Types of cookies used and purposes

We use the following categories of cookies to achieve the objectives described below:

3.1. Strictly Needed (Essential) Cookies

These cookies are absolutely necessary for the basic functionality of the website. Without them, services such as page navigation, access to protected areas of your account, management of the content of the shopping cart and the ordering process are impossible.

  • Legal basis for processing: Art. 6, paragraph 1, letter (f) of the GDPR – our legitimate interest in ensuring the technical serviceability and security of the website.

3.2. Functional (Functional) Cookies

These cookies allow us to remember your choices (e.g. username, language preferences, region) and provide customized and advanced features. Their goal is to make your visit more individual and comfortable.

  • Legal basis for processing: Art. 6, paragraph 1, letter (a) of the GDPR – your express consent provided through our cookie management tool.

3.3. Analytical (Analytical/Performance) Cookies

These cookies collect statistical information about how visitors use the Website, such as which pages are visited most often, what navigation routes are, and whether users are receiving error messages. The collected data is aggregated and anonymized and used exclusively to improve website performance and structure. We use services like Google Analytics for this purpose.

  • Legal basis for processing: Art. 6, paragraph 1, letter (a) of the GDPR – your express consent.

3.4. Advertising and Marketing (Targeting/Advertising) Cookies

These cookies are used to track your browsing behavior to build a profile of your interests. Based on this profile, we and our advertising partners (such as Meta/Facebook, Google) may show you relevant ads on our perfume products both on our website and on other platforms. They are also used to limit the number of views of an ad and to measure the performance of ad campaigns.

  • Legal basis for processing: Art. 6, paragraph 1, letter (a) of the GDPR – your express consent.

4. Managing Cookie Consent

On your initial visit to the Website, you will be asked to give your consent to the use of all cookies, except for the strictly necessary ones, through a specialized banner (Consent Management Tool).

You have the right to withdraw your consent at any time or change your settings. This can be done by accessing our[Link to the Cookie Preference Center]#ATFP_CLOSE_TRANSLATE_SPAN#, which is available in the footer on the website.

Additionally, you can manage, block or delete cookies through your browser settings. Please note that disabling certain types of cookies can negatively affect the functionality of the website and your user experience. For detailed instructions, please consult the help section of your browser.

5. Third-party cookies

The website can integrate content and tools from third parties (eg Google Analytics, Facebook Pixel, embedded video from YouTube). These third parties may place and manage their own cookies that we do not have direct control over. The processing of data from them is regulated by their own privacy and cookie policies. We recommend that you familiarize yourself with them.

6. Storage Period

The storage period of cookies depends on their type. Session cookies are deleted after your session is terminated. Persistent cookies are stored for a period specified in their settings, which will not exceed the legally established maximum period. Detailed information on the shelf life of each cookie can be found in our[Link to the Cookie Preference Center]#ATFP_CLOSE_TRANSLATE_SPAN#.

7. Data Subject Rights

In connection with the processing of personal data through cookies, you have all rights under the GDPR, including the right to access, correction, deletion (‘right to be forgotten’), restriction of processing, data portability and the right to object. For more information about your rights and how to exercise them, please refer to our Privacy Policy.

You have the right to file a complaint with the supervisory authority – the Commission for the Protection of Personal Data (CPDP).

8. Policy update

We reserve the right to amend and update this Policy to reflect changes to the technologies we use or to the applicable legislation. All changes take effect from the moment they are published on the website.

9. Contacts

For any questions related to this policy, please contact us at:

  • Company name: Inferno Perfumes Ltd.
  • Phone: 0875 40 40 50
  • Address: 12 Yantra St., Ruse